General Outlook of the People

Brazilians are friendly, warm, and happy people. Above all they are free-spirited and resent being told what to do. Brazilians are gregarious, outgoing, and love to be around people. The hot climate allows them to spend a great deal of time outdoors, often just chatting with friends or watching people. Women should be aware that it is common for Brazilian men to stare at them or make comments as they walk by; women should not respond in any way to such actions. Brazilians can be very opinionated, and the vigor with which they argue for their convictions often leads foreigners to believe that they are angry. Visitors should not be offended by such behavior. Brazilians tend to view time more as a sequence of events rather than hours, minutes, and seconds. For this reason they may appear to have an extremely casual attitude about time.

Excerpt adapted from Jaime Sichman.

Carnival in Rio - The African Culture

Southern Brazil - German Immigrants


Brazil has always received more immigrants than emigrants have left Brazil.  After the Brazilian Emperor Dom João VI granted permission for European immigrants to increase the white population, the immigrants who came from many places of Europe brought with them new technologies as well as new products such as grapes, apples, new agricultural techniques, textile, leather and ceramic industries and new drinks such as beer and wine, all of which caused the Brazilian lifestyle to change. Thanks to these changes, Brazil, which was a colony, became a nation with its own characteristics and peculiarities.

After Portugal, most immigrants came from Germany, Austria, Ucrania, Spain, Italy, Japan, Syria, Lebanon, Switzerland, Holland and Finland.